IskiUski.com, India’s largest online retailer of solitaires,
jewellery and gold coins launched its first ‘Solitaire Jewellery’, in New Delhi
today. This first of its kind initiative in the Indian e-commerce landscape,
was inaugurated by beauty queen and Bollywood actress, Amy Jackson. The
Solitaire Jewellery helps customers to get a first hand feel of the IskiUski
brand, speak to diamond consultants, try on samples of the jewellery and
experience the online buying process.
The Solitaire jewellery will be an on-ground extension of the IskiUski
online store and aims to educate customers about diamonds and diamond buying.
The Lounge will also help facilitate transactions by handholding customers
through the entire buying process. Fashion
Jewellery, is designed to encourage ‘browsing’, like on a
website or at a luxury store. It has several touch screens (including one at
the window that can be used even without stepping into the store!) that
showcase the IskiUski collection and make diamonds easy to fathom. Customers
can find the perfect diamond of their choice from a range of over 1,20,000
solitaires and evaluate the quality and integrity of diamonds through MS
Surface-based interactive screens that provide detailed information about each
piece of jewellery. Customers can continue to enjoy up to 25% savings on
Solitaires as the pricing in the Lounge will be the same as on the website
“The Solitaire Jewellery is about taking IskiUski to where
the customer is. The idea is to bring the website into the Indian retail
environment and create another touch point for the customer. Research tells us
that a lot of times customers are willing to buy online but they just want to
‘see’ the organization. We believe that by bridging the online-offline gap,
this initiative has the potential to be a game changer for e-commerce and
diamond buying in India. We will set up six Solitaire Jewellerys across the
country during 2014-16 with Mumbai and Delhi coming up next.” said Aakansha
Rustagi , CEO and co-founder, IskiUski.
Inaugurating the Solitaire Jewellery, Amy Jackson, said,
“The Solitaire Jewellery combines the best of the online and offline buying
experience. A customer can walk in here, browse the large collection, talk to
the experts and understand finer aspects of buying diamonds. I am sure that I
will keep coming back!”
The Jewellery experts at the
Solitaire Jewellery will take special care to run through the buying process of
diamonds with each customer, in adherence to IskiUski’s thrust on customer
education on diamond purchases. The actual purchase of diamonds and other
precious jewellery, however, can be made online at IskiUski.com or at the Jewellery.
This initiative, while being targeted at customers who are increasingly tuned
to the idea of making high value purchases online, will at the same time reach
out to the traditional diamond and solitaire buyer who requires high personal
attention due to the nature of the category.
Having added the hybrid model of online at retail, IskiUski
is targeting overall revenues of Rs.150 crores for FY13. IskiUski will continue
to make investments to strengthen merchandizing, operations and technology
apart from the investments in new Jewellerys.
For further details, please visit www.iskiuski.com
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